Insights

Notes from mission control

Playbooks, case-study breakdowns and honest takes on marketing and AI — written by the team that runs the campaigns.

Paid Ads20 October 2026·3 min read

Anatomy of an 8.5x ROAS Campaign: What Actually Moved the Needle

The playbook behind our highest-performing paid ads campaign — an 8.5x return on ad spend — and the unglamorous discipline that produced it.

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AI19 October 2026·3 min read

AI Chatbots for Small Business: What They Do, What They Cost, and When You Don't Need One

A straight-talking guide to AI chatbots for small businesses — real use cases, honest cost drivers, the questions to ask vendors, and the cases where you shouldn't bother.

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